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GMF-MCW Partnership

About GMF-MCW Partnership: A Community Centered Investment

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The Greater Milwaukee Foundation and the Medical College of Wisconsin have established a historic, community-based partnership founded on a joint vision for a Milwaukee that is equitable, healthy and thriving for all.

This commitment is physically embodied in the restoration and redevelopment of an iconic building in the Historic King Drive district at the nexus of three vital north side neighborhoods – Halyard Park, Harambee and Brewers Hill. The former Gimbels-Schuster’s Department Store, 2153 N. Dr. Martin Luther King Jr. Drive, most recently owned by CH Coakley, will become the Foundation’s new home and will house MCW’s community engagement programs. The partners will build on the vibrant history and current assets of the neighborhood, seize on the momentum growing throughout the city and join community members to realize a shared vision for positive change.
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MCW and GMF will be anchor tenants of the 350,000 square-foot project and are working in close partnership with the chosen developer and property owner Royal Capital Group to create a reimagined place that brings economic and social benefit to the community. Through visioning sessions, one-on-one interviews, community meetings and outreach events, residents are informing how significant space on the development’s first floor will be designed for community use and what additional partners may be engaged to provide expanded amenities to the neighborhood. The total development will also include mixed income residential units and additional office or retail space.
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Through their overall partnership, MCW and GMF will bring complementary expertise on a range of strategies to invest in the health, equity and economic well-being of people across Milwaukee, beginning with the neighborhoods adjacent to the new development. Guided by community priorities and data, the GMF-MCW Partnership will be a catalyst for additional investment and community impact. Together, the partners will:

  • Engage resident and community partnerships
  • Improve social determinants of health
  • Catalyze change that leverages resources and investment


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The partnership is emblematic of the Greater Milwaukee Foundation’s generational commitment to advancing racial equity and inclusion in the region as well as the Medical College of Wisconsin’s commitment to better understanding and addressing the social determinants of health.

Work on the project site began in 2019, and the partners anticipate occupying the building in early 2021.

Contact Us

GMF-MCW Partnership

2153 N. Dr. Martin Luther King Jr. Dr.

Milwaukee, WI 53212

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